Introduction

Cold emails are essentially emails that are sent with the intention of gaining sales. These emails have benefits for both the sender and receiver even though there is no prior connection or relationship.

Cold emails serve as an impactful tool for lead generation, relationship building, and driving sales. However, according to professional marketers, the success of cold emails largely depends on the timing factor. It is critical to know when one sends emails to boost open rates for enhancing conversion rates and deliverability.

This guide gives a detailed insight into the best time for sending cold emails along with industry-specific guidelines. Here the readers will learn about actionable strategies and Automation SAAS Tools for ensuring maximum outreach of cold emails in 2024.

Reasons timing is key in cold email outreach

Timing can make or break a cold email marketing campaign. Sending cold emails at the right time can drastically improve the deliverability of emails and also ensure that the message reaches the recipients at the perfect time. Similarly wrong timing can cause the recipient to turn down the email or even delete it in some instances.

If businesses pick the best days for sending emails there can be a significantly higher opening rate in comparison to poorly timed emails. Timing also has an impact on the opening rate of email, click rate, and email marketing conversion rate.

Besides sending emails at the wrong time is likely to increase the possibility of emails being directed to spam folders. Email providers account for user behaviour and if there is an increasing number of emails being deleted without opening,  the Email Marketing Conversion Rate is likely to take a dip.

What effect does timing have on the opening rates of cold emails?

Emails have an impact on the mood of the recipient and their possibility of engaging with the content. For instance, an email is the first the that might catch a receiver’s attention in the morning. Similarly sending emails in between busy work schedules might make it lost in the inbox.

Key factors to take into account for sending cold emails

1. Work Patterns

This is where understanding the target customer base comes into play. Knowledge of the daily routines helps in sending cold emails at a time when there is a high probability of engaging.

2. Time Zones

It is vital to take into account the recipient’s time zone specifically when sharing emails to global prospects.

3. Eliminate Spam Triggers

Sending emails at a time when the inbox traffic is low can help improve deliverability and eliminate chances of being flagged as spam.

Best days for sending Cold Emails

As discussed before selection of the right email is essential for boosting open rates and engagement. Studies suggest that not every day of the week is suitable for sending cold emails.

Tuesday, Wednesday, and Thursday are the best for sending cold emails

a. Tuesday

Tuesday is commonly considered the best day of the week for sending cold emails. After catching up with work on the first day, professionals closely look at their inboxes for new emails. These emails also get higher opening rates.

b. Wednesday

Wednesday is also good for generating substantial engagement. The middle of the week make professionals more receptive to new outreach and ideas.

c. Thursday

This day is also suitable for generating good engagement form the professionals.

Avoid sending cold emails on Monday and Friday

Monday happens to be one of the busiest days of the week where professionals try to catch up with emails accumulated over the weekend. Cold emails received on Monday remain buried under the pile of other messages.

Friday again is not suitable for sending emails. Many people start winding down for the weekend and are less likely to engage with new emails, especially if they do not have plans of addressing them in the following week.

The right time of the day for sending cold emails

Other than selecting the right time of the day the best time to send cold emails can drive more engagement.

1. Early morning

Early morning can be a great time for sending cold emails as many professionals start their day by going through their inboxes. Sending emails at the right time ensures that the recipient finds them at the top of the inbox.

2. Late Morning

Late morning can also be effective for reaching prospects. After lunch, people often check their inboxes before going back to work. Hence this can be an ideal time for sending emails.

3. Avoid evenings or late-night

These times for sending cold emails prove to be less effective as most people start winding down from their work. Emails received during these times are likely to get ignored.

Industry-specific cold email timings

1. SaaS industry

For SaaS companies, the best to send cold emails is usually the early part of the week. SaaS customers are often on the lookout for new solutions to optimize their processes.

2. B2B Industry

In the B2B industry, cold emails can yield results when sent during the usual working hours. Professionals in this industry prefer to engage with emails only during the workday.

3. E-commerce business

Weekends and evenings are the best times for sending cold emails in the ecommerce industry. These people usually check emails outside the normal working hours.

Factors that have an influence over cold email

Besides following the general guidelines it is important to understand specific requirements of the target audience. The below-listed factors have an impact on the sending of cold emails.

1. Time zone

At the time of sending cold emails to prospects, it is vital to take into account the time zone. For instance, a business based out of NewYork connecting with prospects in London must send email in the US business hours. For maximizing reach it is best to use Automation SAAS Tools like ManagePlus.

2. Desktop vs Mobile users

Mobile users check their inboxes more frequently than desktop users during general working hours. Studies suggest over 70% of people tend to check emails on mobile than on desktop.

3. Customer Behaviour

Different buyer personas engage differently with cold emails. Executives frequently check emails, especially at the start of the day.

Mid-level employees engage during the early afternoon after completing their morning tasks. Knowledge of customer behaviour can certainly help in engaging with the target audience.

Conclusion

Sending cold emails at the right time can help boost the overall possibility of success. Whether it is reaching out to B2B decision-makers or ecommerce businesses timing is critical for the success of the marketing campaign.

Similarly sending emails on Tuesdays, Wednesdays, and Thursdays can boost email marketing conversion rate. Businesses in search of an automated solution to determine the right time zone and improve deliverability can consider Automation SAAS Tools like ManagePlus, trying out the free trial should give an idea of the expected results.