Introduction

Email marketing is one of the most potent ways of advertising a business, maximizing brand awareness, and driving traffic to the website. Most importantly, it happens to be the most pocket-friendly yet effective means of reaching out to customers.

There are endless advantages of leveraging email marketing over other forms of marketing strategies. Through the creation of an effective email marketing strategy, digital marketing companies can reach out and connect with the target audience using personalized messages. Just as digital advertising platforms are evolving, modern email marketing tools are helping digital marketing services reach out to more prospects. Entrepreneurs learning how to start digital marketing agency would certainly benefit from this email marketing guide.

Reasons email marketing can be helpful for growing a digital marketing business:

1. Connecting with the target customer base

Emails have the ability to keep customers informed with relevant information. Besides, the receiver can check the email when it is convenient for them. It creates a feeling that the company is concerned about the requirements of the client. Individuals signing up for an email list have already given a commitment to receiving these notes. So, it is likely that they will wish to receive these emails if the content is engaging and relevant. For a digital marketing company, email marketing can significantly boost engagement with prospects.

2. Real-time customer reach

Reports suggest more than 54% of emails are opened and read on mobile devices. It is a significant number and must come into play when planning a marketing strategy. Today, more customers are using mobile devices to access email and other media information. With strategically designed email layouts, digital marketing agencies can create a higher email marketing conversion rate on mobile than on other channels.

3. More people engage through emails

For more than 4 decades, emails have been serving as a form of communication. With the passing years, email has become mainstream for sharing information. Every individual today is aware of reading and replying to emails in some way or another. With business email, there is information embedded to direct the recipient to a product or service. According to estimates, more than 25% of the conversions for a digital marketing firm come from emails.

4. Measurable performance

With the easy availability of modern email marketing tools like ManagePlus, it has become easier to keep track of campaign performance. Digital marketers extensively use these tools to keep track of delivery rates, click-through rates, open rates, subscribe rates, and more. The best part is the clear understanding of how email campaigns work and which ones to improve for better performance. While there are multiple studies and services, it largely depends on the industry and target audience. In email marketing, it is more about knowing the customers and providing valuable content.

5. Email marketing is pocket-friendly

Regardless of the size of a digital marketing agency, using email marketing, they can reach out to a large number of customers. The cost is low, and email marketing conversion rate are significantly high.

Digital marketers can also use upward monthly plans from email marketing services, which help businesses grow more subscribers. There is no denying the fact that it provides a significant ROI.

6. Facilitate targeted messaging

Lead nurturing is a significant aspect of email marketing. The idea is to learn about potential customers at different stages of the purchase cycle. It is even more important for service-based businesses like a digital marketing service. Some prospects may be in the consideration stage, while others are researching and comparing with competitors. Creating dedicated buyer personas is helpful in determining what type of messages to create for different customer segments.

Categorizing these customers through appropriate email marketing lists can make the process more effective. Typically, customers require information to move to the next stage of the purchase cycle. Sharing the right kind of content gives the much-needed push to move prospects down the sales funnel.

7. Enhance brand awareness

Social media is not the only platform for maximizing brand awareness. Possessing customer emails means that they are interested in the business. Email marketing provides the ability to enhance interest levels while being on top of mind.

Digital marketing services do not require sending emails to every single customer. Most businesses using email marketing end up ignoring the brand awareness factor. It also prohibits the possibility of developing customer trust and adds a sense of personality to the brand.

8. It’s punctual

Another benefit of email marketing is that it is highly effective for selling different products and services with the right kind of approach. One can leverage customer details and information to send targeted messages. Digital marketing agencies can reach out to prospects with special offers and discounts. Email marketing strategies can incorporate a host of additional features to engage prospects.

Email marketing best practices

Digital marketing companies looking to take their email marketing efforts a notch higher must consider integrating the latest trends and innovations. Advancements in technology are creating new possibilities in email content, layout, and delivery.

Below is a list of best practices to keep email marketing worthy and impactful for a digital marketing agency:

1. Using interactive content

In the present time, email marketing is not just about broadcasting information to the target audience. Service-based companies should focus on crafting an intuitive experience for the recipients.

It is no secret that interactive content is highly effective for boosting engagement rates. Digital marketing services can significantly benefit from using interactive content to invite customers. The inclusion of dynamic design features and appealing layout will create exciting ways of engaging the subscribers.

2. Consumer connection and value authenticity

Consumers trust brands with authentic identity and commitment through service. Digital marketing agencies must have the ability to communicate value and develop a genuine connection with the target audience. It is certainly going to be the most critical element in determining the survival of a service in this highly competitive market.

Today, over 60% of consumers take purchase decisions based on how a brand shares their values. As a result, authenticity has a substantial impact on reader engagement.

3. Mobile optimization

As discussed before, emails and web pages are mostly viewed on mobile devices. So, if the messages are not seen properly on a mobile device, it is likely to turn down a prospect. Mobile compatibility is a key aspect of achieving flawless representation of messages.

4. Trigger-based email messages

Extensive use of automation for email campaigns can work as a life event for digital marketing companies. With tools like ManagePlus, businesses can have more control over automation and trigger-based email campaigns. Such technology can also keep track of subscriber interaction and help in sending out emails based on behavior.

5. Email personalization

Email personalization will be relevant for all kinds of successful email campaigns. Marketers must always focus on maintaining a balance when engaging with prospects. This is where the human touch is necessary for customer interactions.

Conclusion

Digital marketing companies can leverage every digital channel to reach their target audience. However, those with tight timelines and budgets can definitely prioritize email marketing. For the reasons discussed above, email marketing is the most efficient mode for attracting, engaging, and connecting with prospects. These strategies can effectively drive leads and revenue for digital marketing agencies of all shapes and sizes. Through email marketing, one can easily find prospects and maximize revenue-earning opportunities.