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At present marketing calendar software is abundant in the market. Therefore finding the right fit often becomes a challenging task. Most users are looking for a solution that will help their team in planning, tracking and coordinating their marketing efforts across different platforms. But the most important task is the figure out which tool is suitable for the intended action.
The below section talks in detail about different Marketing Calendar Management Tools and their pros and cons. It is essentially a compilation of views and experience of professional marketers with several years of industry experience. Marketing experts helping small and large companies typically make use of different marketing calendars to achieve their target. Hence it is always safe to trust their views as they make extensive use of every tool in real life.
With an abundance of options available in the market, it is quite a difficult task to find the right marketing calendar for a business.
At the time of trying and shortlisting between the different options, the following factors should be taken into account:
First, it is important to recognise the features and applications. There must not be a gap between the two. Also, Marketing Calendar Management Tools should provide the necessary functions to effectively manage a marketing campaign.
Besides the evaluation of marketing requirements and cost one should also consider the type and number of users. For instance, software can only be used by a marketing team or the entire organisation. The kind of use defines the access requirements of a Marketing Calendar Software tool. Another factor is of usability among the users.
Marketing teams must clarify the tools that a marketing calendar will be replacing or will be staying side by side. It is always a wise decision to pick tools that can easily integrate with the HR or CRM software. Here it is important to decide whether the tools will work in coordination or alternatively. Observe that sometimes adoption of a consolidated marketing calendar can replace multiple other tools.
The result of the software integration is a vital aspect of selecting a marketing calendar. Business owners were taken into account what features they wished to have to improve their processes. For instance, tools that provide higher visibility and performance can be difficult to use for the team members. Such type of incidents can result in the loss of valuable time and money.
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It is best to use Marketing Calendar Management Tools that goes well with existing workflow and delivery approaches. Before finalizing a marketing calendar it is best to find tools that help in working around potential issues. With marketing tools in strategies, it is important to understand that every business is unique and there is no one-size-fits-all solution.
ManagePlus is essentially a project management and collaboration tool allowing teams to streamline their marketing process task management and enhance overall productivity.
Unlike regional calendars, it allows teams to be more productive with the planning and scheduling of marketing campaigns. Besides the tool facilitates seamless data communication and coordination among the team members. The task board and content calendars are extremely flexible to suit different requirements.
Using ManagePlus marketers can sync calendars so that the team can always keep tabs on the latest developments. Another notable feature of this tool is its compatibility with various social media platforms and workspaces.
This is a widely used Marketing Calendar Software that comes loaded with features like SMS email marketing and automation. With the help of this tool, marketers can seamlessly schedule plan and visualise marketing campaigns. It is also compatible with sending SMS and push notification campaigns through a centralised dashboard.
Klaviyo users can manage and coordinate between teams for strategic marketing campaigns. Overall this tool is excellent for time and aligned marketing strategies. Users can choose to view the campaigns in the calendar or list view based on their needs.
Some of the advanced features of this tool include segmentation, multi-channel campaigns, drag-and-drop email building, customisable forms, templates, data synchronisation, customer journey tracking and more.
HubSpot is another well-known Marketing Calendar Management Tools that helps businesses expand and manage their marketing effects. It also comes loaded with a full range of tools to facilitate sales, marketing, content management, and customer service under a single interface.
Marketers love this tool for its interactive interface and drag-and-drop features. This tool is highly effective for schedule management and visualising marketing activities. Using HubSpot one can post blogs, social media updates, email campaigns and more. The robust collaboration tool helps members coordinate, making certain that everyone in the team is on schedule. The real-time notifications in updates are beneficial for teams to keep up with deadlines and incorporate changes.
Another noteworthy feature of HubSpot is CRM integration. This feature provides a clear view of customer touchpoints across channels alongside marketing automation tools. As a result, users can create complex workflows for lead generation and task automation. It also comprises reporting capabilities and SEO tools.
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Notion is an excellent writing tool that helps marketing teams record innovative ideas and take notes. It is not a full-fledged marketing calendar but search mostly as a combination of documents and sheets that users leverage to manage marketing campaigns. Besides it makes use of task lists, sprint organisers, and kanban boards for the management of various tasks.
Notion has become a preferred choice of marketers because of its AI-based features. For instance, it can summarize campaign notes with important and actionable details. It is also suitable for the purpose of analyzing meeting notes and AI gives instant solutions for the following steps.
It is a popular social media platform where users get to create share and discover short form of videos. Over the years this platform has become quite popular for its viral trends, community engagement, and creative expression.
The reason people of all industries are using this platform is that it helps brands to keep up with ongoing trends. Marketers have access to real-time data on what is trending and can schedule campaigns accordingly. Marketing teams can effectively plan content based on popular trends and average the in-app features to publish appealing videos for the audience.
TikTok includes features like video editing tools, trending format data, and real-time analytics. As a result, users can create engaging videos that are in line with current trends. Besides the in-app filters, effects and text overlays help in boosting the appeal of the content to the target audience.
Microsoft Project is designed to serve as a comprehensive platform for planning marketing projects. The dynamic scheduling features are excellent for the management of different marketing resources.
Marketing projects regardless of the size require a wide range of resources. Microsoft Project provides relevant insights to facilitate team management and resource utilization through heat maps. The simplified interface allows users to streamline tasks and time management.
Microsoft Project is one tool that helps marketing teams stay flexible to finish up the projects on time. Also one gets to pick from different visual timelines and grid views. These features are helpful for individuals as well as teams to monitor their progress.
Marketing Calendar Software is now extensively used to ensure regular promotion of brands. A strategic advertising effort helps brands stay competitive in the market. From the above discussion, it is clear that the features of marketing calendar tools are extremely variable. While there are similarities each one of these tools has been designed keeping in mind a specific purpose. So it is always best to have a clear understanding of marketing requirements and consult with an expert before investing in any Marketing Calendar Management Tools.
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Brand Marketer @ManagePlus