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Marketers are extensively leveraging automation for managing their assets as well as marketing campaigns. Without automating repetitive tasks teams are will end up losing vital time doing tasks that modern software tools can easily manage.
At present there is a wide range of marketing tools designed to create automated workflows but not all are created equal. The below section lists some of the top Marketing Automation Tool to use in 2024.
The term software automation tools includes a wide range of software products that help streamline day-to-day marketing activities. It is a broad category and includes every kind of automation tool for different marketing-related tasks. Everyone seems to have their understanding of a marketing automation tool so let us understand what it means and how it works.
Following are the criteria that one must account for determining Marketing Automation Tool that can serve the purpose of a marketing automation tool.
The majority of the marketing tools available in the market can automate at least two of the marketing channels. The higher the number of mediums the more capable it is for running marketing campaigns. Users must focus on specific features like workflow building, testing, and task automation to improve the customer journey.
There are noticeable pricing variations among marketing automation platforms. For small and medium-sized businesses value comparison is critical to find tools that perfectly align with their requirements and budget.
Marketers typically make use of a series of tools for handling different marketing-related tasks individually or in an organizational setup. Some of the common tools include content management, customer relationship management, pipeline management and more. Marketing automation software is a combination of all these tools and helps cut down workflow complications and streamline the overall process.
Marketing platforms make extensive use of data analytics for fine-tuning marketing campaigns. Marketing automation platforms that miss out on this feature are never a worthy choice. Modern automation platforms provide reports that include all kinds of metrics and marketing teams should be paying attention to the usability aspect of the platform as well.
When integrating new Marketing Automation Tool, it is always beneficial to look for the ones that offer an easier learning curve for the team. This eliminates the loss of time and resources in trying to navigate the platform’s functionality. High-performing Marketing SAAS Tools feature good customer support and are easy to use for the end user.
ManagePlus is one of the latest Marketing SAAS Tools that is fast becoming popular among marketers. It has been designed for automating business campaigns without compromising on customer engagement, and boosting overall productivity. It comes with an intuitive drag-and-drop feature for composing content, email marketing campaigns, and managing different marketing channels efficiently.
ManagePlus comes with a centralized content collaboration feature to make certain that teams work without any disruption regardless of their size and location. This feature also proves to be effective in streamlining overall workflow and eliminating delays.
The AI-powered features of ManagePlus make this tool a favourite for marketing teams managing campaigns in bulk. The integrated features and functions of this marketing automation tool make it the ideal choice to adapt to a varying range of marketing needs.
Omnisend offers greater flexibility and the free plan is great for accessing most of its features while other platforms charge a premium for the same. The platform is capable of automating emails, SMS, and push notifications. Users can pick from an extensive selection of predefined categories for better workflow across the customer journey. The best part of Omnisend is its workflow builder which comes with an interactive drag-and-drop interface and enhances the overall flow of work.
The marketing features of the platform are quite impressive and let users design creative and professional-looking email templates. It also comes with a user-friendly editor, AI assistant, A/B testing for emails, and a host of other features as well.
Omnisend users get 24/7 live chat and email support even with the free plan. Besides it gets support of an extensive library of courses and demos to help users make the most of the platform.
Klaviyo probably has the best drag-and-drop interface of all the apps and marketing tools listed here. It takes care of almost everything from the ashboard, forms, workflows, channel management, and more. Users can easily create and customize these via the drag-and-drop interface. Klaviyo is easily accessible and provides users with a positive experience.
The clean and simple interface does not fall short of features. It comes with an extensive selection of integrated options to reduce the loss of prospects, promote subscriber nurturing, build customer loyalty, encourage customers to make purchases, boost repeat sales, and more.
Klaviyo has endless features that are designed to align with marketing needs of various scales. Users get the option of Shopify integration along with a host of eCommerce platform options. Using these functions one can easily manage marketing campaigns and works across sales sites.
People typically consider MailChimp as a basic platform for sending email newsletters. However, it comes loaded with every feature that a marketing automation platform should give. It is majorly an email marketing automation tool that is capable of handling content management, reporting abilities, automation chops, leading tracking and more.
The free plan provides users access to Mailchimp Classic Automation Builder. The Essentials tier package comes with the latest Customer Journey Builder which comes with features like automation and third-party app integrations. Multi-step automation is accessible at the Standard tiers and it offers better usability in comparison to the other two tiers.
Mailchimp is certainly a general-purpose marketing automation tool that one can use for creating websites and other high-end digital assets. With its AI creation wizard marketers can easily design surveys and manage different types of creative assets.
Ortto is a fun and feature-loaded marketing automation tool perfect for automating campaigns across different channels. Users love navigating through the user-friendly, colourful, and creative interface. Another noteworthy feature of this tool is revision history. If the user commits a mistake they can easily go back and restore the previous version of the journey. Besides the reporting and analytics features of Ortto are quite impressive.
This platform is capable of tracking every customer’s behaviour and also lets users create their own activities for tracking. The workflows on Ortto come with a lot of details marketers can define customer touchpoints to keep tabs on their journey. It also features a custom dashboard with drag and drop interface that show real time reports on shared goals.
Another go-to choice for marketing automation tools is Hubspot. The platform comes with an extensive feature range however the omnichannel automation features are only available through the Marketing Hub Professional. Hubspot may not be the right choice for small business owners as the subscription packages are priced quite high.
The free and starter plans do come with some automated marketing features like custom chatbots. Sequence automation functions are only accessible for Sales Hub Professional and Service Hub Professional users, the automated survey feature is only available for Service Hub Professional users.
At the time of picking a marketing automation platform, it is critical to pick a tool that perfectly aligns with the marketing needs of a brand. This also ensures that the campaigns will generate and nurture leads with minimal intervention from the marketing team. Once the tool is set up it should do all the heavy lifting on behalf of the marketer so that they can focus on higher level strategy.
However powerful Marketing SAAS Tools like ManagePlus require appropriate integration with other software that are in use like customer service solutions, CRM, etc. Together these tools can yield outstanding results and help boost overall ROI.
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