Introduction

Google recently introduced a host of new features and functions for Gmail users that primarily aim at protecting users from misuse and spamming. This set of new functions also includes Gmail sending limits.

It puts a cap on the maximum number of emails that a user can send in a day. For individuals, there is nothing to worry about. However, for business owners or sales marketers using Gmail to connect with prospects, understanding these numbers is crucial for knowing the current Gmail sending limits. Exceeding the set limit will temporarily or permanently suspend the email account.

Today businesses of all shapes and sizes use emails to connect with their prospects using . It is an important part of nurturing and generating leads, However, ESPs are not able to distinguish between genuine marketing emails and spam emails. As a result, ESPs require setting up these restrictions to protect the users.

However, these limitations must not restrict genuine businesses from connecting with their customer base. To help work around this, the following section talks in detail about Gmail sending limits for standard as well as workspace accounts. Here readers will also come across tips on managing bulk email sending using Gmail without running the risk of account suspension.

How many emails can a user send at once in Google Workspace/Gmail?

The following section clarifies Gmail’s maximum recipient limit, Google email limit, maximum number of recipients for Workspace, and more:

1. Google Workspace Account

• Google Workspace Email Limits – 2000/Day
• Google Workspace Recipient Limits – 2000/Day
• Google Workspace BCC Limits – 10,000/Day

Paid Workspace accounts have an email limit of about 2000 per day, which can be increased to up to 10,000 using the CC/BCC feature.

However one must note that individual addresses are taken into account in every email sent by a user.

For instance, sending 5 emails to 10 individuals will take up 50 recipients from the daily limit of 10000.

Similarly adding 5 additional recipients to every email using the CC/BCC feature one can send 2000 emails within the 10000 set limit.

2. Standard Gmail Account

• Google Email Limits – 500/day
• Google Recipient Limits – 500/day
• Gmail BCC Limits – 500/day

Gmail standard account users are allowed to send 500 emails or 500 recipients in a day. Regardless of the usage deductions are counted from the original 500 limit. There are no separate limits available.

Why is there a sending limit in Gmail?

Gmail’s sending limit typically has the following applications: security, spam prevention, compliance:

1. Security

It is one of the primary reasons Gmail’s sending limit helps with the detection and prevention of potential risks like identity theft, account hijacking, phishing, etc. By restricting the number of emails a person can send each day, Gmail can provide users protection against unauthorised activities and ensures safety.

2. Spam prevention

Gmail limit is highly effective in eliminating spam messages within a specific time period. This limitation is also beneficial in restricting spammers from flooding recipient inboxes with unwanted messages. As a result, users can have a seamless experience. Google implements these limitations to eliminate spammers who are constantly looking for loopholes in the system.

3. Reduce chances of phishing

Email limit decreases the possibility of phishing attacks and scams restricting a number of harmful emails that can be shared from a single account.

4. Regulatory compliance

Gmail is required to comply with certain laws and regulations to keep up with industry standards. The sending limit provides the necessary protection for the users. It is also helpful for gaining compliance and ensuring the security of data and related accounts. The sending limit also aids in eliminating abuse and spam without compromising on the efficiency of the system. Moreover, the policy allows Gmail to keep tabs on email content and detect spam-like behavior and block accounts that violate the guidelines.

What happens in violation of Gmail’s limitations?

On violating the email send limit an account is likely to receive temporary suspension that will prevent it from sending emails for the next 24 hours. Multiple incidents of violation will cause permanent suspension of the account resulting in significant disruption to the communication.

Besides emails are flagged as spam leaving a negative impact on the reputation of the sender and decreasing deliverability rates. All these together have a substantial effect on the reach and reputation of a business. To prevent such incidents it is important to comply with Gmail’s policy and send emails by following the best practices.

Ways of sending bulk emails using Gmail

1. Integrate genuine email software that works seamlessly with Gmail

Marketers looking for a dedicated tool for driving their email marketing campaigns must invest in credible email software. These platforms can track every email facilitating smooth communication.

2. Categorize email lists

Categorizing email lists into small and targeted groups based on customer journey, demographics, and use cases is highly effective in email marketing. Personalized email campaigns help in boosting Email Marketing Importance and reduce risk of triggering unsubscriptions and spam filters.

3. Gradually increase the volume of emails

It is vital for email warmup marketers must focus on increasing the email volume over several weeks. One must focus on maintaining positive email performance metrics. Higher deliverability is a clear indication that marketing campaign is performing well.

4. Leverage automation

Automation Software are indispensable for bulk marketing emails for scheduling, personalizing, and defining email sequences. Tools like ManagePlus help in streamline the process  for on-time delivery and higher engagement rates.

5. Send personalized emails

Personalization helps in grabbing the attention of prospect customers. Businesses must avoid sending generic mass emails. Personalizing the email design and content is helpful for establishing trust among the target audience.

6. Keep tab on sending volume

Business owners must keep tab on email delivery numbers such as open rates, click through rates, bounce rates, and response rates. These numbers are helpful for detecting issues and refining email marketing strategies as per customer preferences.

Scale email outreach with ManagePlus

Scaling email outreach with ManagePlus is simple and easy at the same time. Through automation of campaigns one is able to personalize email designs and follow up at specific intervals. Similarly with advanced targeting with Automation SAAS Tools, one is able to segment the audience ensuring the emails are relevant.

Automation Software like ManagePlus brings comprehensive insights and analytics to keep tab on open rates, responses, click through ratses, and more. All these together allow marketer to fine tune their approach consistently. Besides the platform supports multichannel outreach through integration with different social media channels. These integrated features of ManagePlus are excellent for scaling email marketing campaigns to the next level.

Conclusion

Marketers or business owners must not consider Gmail sending limit as an obstacle, it is essentially a set of guidelines that will help genuine businesses obtain a meaningful and effective outreach with the target audience. While the internet is filled with resources that suggest to hack these limits. The best approach is to embrace them and develop marketing campaigns accordingly using Automation SAAS Tools.