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When creating a content calendar there are a lot of factors that come into play. Marketers are responsible for managing writers, designers, SEO experts to keep up with deadlines. They are also responsible for producing optimized content to generate and nurture leads. An SEO content calendar is specifically designed to give brands a prominent web presence.
A content calendar is necessary to facilitate regular production of content. In this article, readers will get to know how a calendar is beneficial for managing content and boosting the SEO process. It will certainly help in crafting a detailed SEO content calendar for varying marketing needs.
A content calendar commonly known as an editorial calendar or content plan is a schedule that gives a timeline for publishing blog posts, articles, and other forms of digital content. Marketers leveraging social media platforms can certainly benefit from using a social media calendar. Brands can also use content calendars for planning social media posts for the upcoming few months.
A calendar essentially serves as a tool that helps keep key components of a marketing strategy in order. Marketers simply need to pull up the Marketing Calendar Software to view content in the pipeline, assigned tasks, and more. The ideal practice is to make the calendar accessible to the entire team so that everyone is able to collaborate seamlessly.
Marketing Calendar Software allow the user to take a strategic content approach where they get to break down every step to make it more effective for SERPs. The calendar is also beneficial for defining clear requirements for the audience, search intent, keywords, and other related details. Every content piece should be relevant and add value to the brand.
The very first step of creating a dedicated content calendar is collecting relevant data. One approach is to eliminate content gaps for identifying service lines that have adequate scope for expansion and optimization. Another excellent option is to use Paid Search data to identify areas where a brand can have the chance of earning conversions without compromising on its organic visibility. Here the goal is to create a detailed content list for optimising and creating a web platform.
When there are plenty of content ideas that are lined up for publishing. Before making the content live it is important to stop and think once. Marketers should always account for whether the content will reach the target audience. For instance, eCommerce platforms are not likely to publish content about Christmas gift ideas in th month of August.
Typically it takes about 100 days for content to mature across search engines. Hence it is crucial to plan the content topics accordingly. There should always be some space on the calendar dedicated to hyper-focused seasonal topics.
SEO professionals often struggle due to the lack of proper concrete data associated with keyword performance. Without the ability to clearly observe which keywords drive conversions for a site, it is quite difficult to figure out which content to prioritize. These are the times when using paid search data is beneficial. As a result, they are able to accurately view which content pieces would make a significant impact on the target audience.
The last step is to lay out the available data for execution. The above tips should help in understanding the right time for focusing on every topic and the ones to avoid. All that is necessary for an SEO professional is to build a calendar and execute it.
When it comes to execution many brands start a sprint in terms of creating, editing, publishing, and measuring effective content. Others prefer using a biweekly schedule for integration of content batch and execution of the same. Sometimes the best results come as the content makes it to the end users.
Most businesses consider using a spreadsheet for creating a content calendar with a comprehensive range of functionality. It allows them to share documents, use colour coding, customize fields, and use dropdown menus to update project status.
However, Marketing Automation Tool like ManagePlus come with an integrated SEO calendar that allows the user to visualize their entire flow of work. It also provides access to more functionalities like integration of different social media channels, team management, view layouts and highlights of personal assignments. The drag-and-drop feature allows team members to move through different stages of assigned tasks.
Marketing Calendar Software like ManagePlus are perfect for modern-day businesses trying to sustain themselves in this highly competitive market. A content calendar should be easy to use and add value to the brand.
Search engines take into account a series of factors at the time of running webpages for specific search terms. When creating and implementing a well-designed content calendar helps in determining factors that will allow prominent search engines to position a page in SERPs.
The length of a blog post depends on a series of factors like audience demographics, product category, competitor etc. Studies suggest that average length of content that rank high on SERPs is about 1400 words. With the use of Marketing Calendar Software one can easily schedule adequate time for writing and editing long content pieces. Marketers need to make certain they do proper research to learn about a topic and find unique prospects for the same.
Search engines are constantly looking for fresh content to be able to serve users with relevant information. It also holds true for subjects that are evolving continuously. For this factors certain sites rank higher than others as they use latest search related terms. Marketers who focus on publishing accurate and updated content are likely to win more visitors. Marketing Calendar Software helps in setting a clear schedule to boost the freshness factor.
Websites with multiple pages containing the same content are likely to get penalized by search engines. Even with minor tweaks to the content pieces websites can not escape from the screening mechanisms of search engines. Without a proper content plan one is likely to end up with duplicate content. Developing Marketing Automation Tool is helpful for keeping contents organized. It makes certain that a website has just one page on every topic and helping people to prevent duplicate content penalty.
Smart implementation of keywords is critical for gaining a prominent place in SERPs. One has to recognize appropriate search terms and use them throughout their page besides use of URL slug, H1 tag, description tag, H2, H3 tags, etc.
Keyword research is vital for aligning the website with the target audience and aids in determining page relevance. Content calendar facilitates setting keyword requirements that aligns perfectly with the content plan and also creates awareness among the team members.
Search engines take into account several factors at the time of assessing page quality like spelling, reading level, grammatical correctness, and access to supplementary content. Without a proper content calendar it is quite difficult to design an organized plan. Marketers require to make certain that they publish content free from grammar issues, typos, or other forms of inaccuracies.
Marketers in the need of a reliable Marketing Automation Tool to create a custom schedule to reach their audience must explore features of ManagePlus. It is a full fledged marketing and content management tool to support marketing campaigns of all scales. This Marketing Automation Tool aids in seamless content creation, support coordination among team members, boosts production and enhances flow of organic traffic to brand websites.
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Content Writing | SEO | SEM