Introduction

YouTube currently boasts of over 2.5 billion active users monthly and a significantly high youtube marketing strategy making it the world’s most popular video streaming platform. As a result, businesses of all shapes and sizes are trying to leverage YouTube for marketing their offerings. However, succeeding on YouTube involves a lot more than simply uploading videos and navigating through the series of processes to facilitate marketing. Without the right knowledge and access to the right set of tools, the process can be quite overwhelming.

To help with the process the below section lists some of the popular YouTube marketing tools that will certainly assist brands in gaining a prominent presence. Whether it is a brand or individual creator these tools will help grow YouTube channels and make the most of their video marketing efforts:

1. ManagePlus

ManagePlus is a great marketing automation tool for converting YouTube subscribers into actual customers. The platform is designed to turn leads from a YouTube channel to convert through multichannel automation functions. ManagePlus features email segmentation tools that are helpful for the creation of automated campaigns and lead nurturing across the sales funnel.  Following are some of the unique features of the platform.

Setting up trigger-based drip email campaign to push prospects down the sales funnel.

Automate lead-scoring processes so that businesses can target prospects who have a higher tendency to convert.

It is also suitable for expanding marketing campaigns by leveraging SMS, advertisements, etc.

ManagePlus comes with integrated social media and YouTube management tools, it allows marketers to keep a check on traffic volume to a website, YouTube-specific metrics, watch times, and more.

2. Agorapulse

It is another top-notch tool for seamless YouTube marketing. It allows the users to schedule content, fetch insightful analytics, and engage a large number of prospects. Besides this tool can easily search, filter, and manage conversations using the social inbox. The best part is its user-friendly interface. The integrated functions are at par with modern marketing tools below is a list of some of its noteworthy features.

Access to separate social inbox for easy management of YouTube comments and messages that are helpful for keeping track of conversions.

A dedicated function for keeping tabs on followers, it is also helpful for spotting negative comments and trolls.

Users get access to unlimited reports for evaluating the ROI of the youtube marketing strategy and YouTube engagement.

Agorapulse allows scheduling and organization of queued content based on selected topics and time slots. This feature is beneficial for marketers to schedule, reschedule, or share bulk videos.

3. Mentionlytics

Mentionlytics is a highly effective YouTube marketing tool that collects and analyses marketing data automatically. These vital statistics help in building an impactful youtube marketing strategy.  Besides it can also keep tabs on competitors by monitoring industry-specific phrases and keywords. Following are some of the unique features of the platform.

• Detail social engagement data that is entirely based on channel mentions.
• With Mentionlytics users get to keep track of competitor performance. It gives clear performance analytics of videos in terms of growth, views, and engagement in comparison to competitor channels in the same niche.
• It is beneficial for the identification of current trends in the industry that is beneficial in creating youtube marketing strategy for higher engagement and conversions.
• With this tool, users can get access to real-time alerts for brand mentions and keyword usage in descriptions, video titles, comments, etc. This proves to be helpful in instantly responding to customer queries, feedback, and more.

4. TubeBuddy

For marketers in search of a comprehensive marketing tool for YouTube then TubeBuddy makes for the perfect choice. It gives access to a free mobile app and browser extension that integrates perfectly with the channel. This marketing tool comes with an extensive selection of templates so that marketers can publish videos faster. Besides the mobile app facilitates faster integration with the channel.

TubeBuddy has been designed to ensure users are able to implement best practices for securing higher rankings on the search engine. Following are some of the noteworthy features of TubeBuddy for optimizing a YouTube channel.

• Search for high-ranking keywords and the most popular video topics suitable for a specific domain.
• It is beneficial for designing catchy thumbnails for videos and also ensures the integration of best practices for attracting more traffic.
• TubeBuddy assists users in crafting with creating appealing tags and titles for a prominent presence on YouTube.
• For marketers who feel publishing is taking a lot of their valuable time, with TubeBuddy they can effectively cut down the time to half. This feature is helpful for quicker publishing.

5. Biteable

Brands looking to stay ahead of competitors with attractive videos should look no further than Biteable. It is the perfect marketing tool for managing and growing a YouTube channel. Using these tools one adds the much-needed professional touch to their videos by using vibrant colours and logos. The inclusion of these elements make videos appear more professional and represents the essence of the brand. Following are some of the other features of Biteable:

• With the help of Biteable users can easily create bespoke videos and use custom watermarks using the premium package.
• It comes loaded with more than 800000 stage clips to help users create appealing and seamless videos.
• Pre-installed video templates make this tool suitable for novice users and allow them to create brand videos with their own photos and video clips.
• Another notable feature of this tool is the integrated social sharing option using which one can share videos with a larger audience across different social media platforms.

6. Tubics

Businesses that are looking forward to growing on YouTube can certainly do so with the help of Tubics. It is indeed an incredible tool for marketing products and services on YouTube using customer-centric data and ideas.

Marketers can boost brand awareness and engagement through the use of appropriate keywords and tags. It is truly beneficial for growing a YouTube channel. Let us now take a look at some of its notable features:

• Saves time by automating repetitive tasks necessary for running a marketing campaign.
• Tubics  is beneficial for increasing SEO ranking and also implementation of processes that are beneficial for growing a YouTube channel.
• With this tool marketers can get valuable recommendations and how the channel is performing. Also, it gives valuable insights into audience perception and responses on videos.
• Tubics shows content analysis in real-time and aids with keyword research and SEO ranking.
• It is an excellent tool for the optimization of titles, tags, YouTube descriptions and more.

Conclusion

There is no denying of the fact that today branded searches comprise of more than 52% of top search queries on YouTube. As a result a large chunk of marketers are capitalizing on YouTube to achieve higher conversions. Therefore it is completely worthy to invest in YouTube marketing tools like ManagePlus.

Businesses are having a difficult time making an impact in the highly competitive YouTube platform then they must consider using a marketing automation tool. Tools like ManagePlus not help with effective youtube marketing strategy and also aids in staying relevant in this competitive marketplace.