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Introduction

If you are new in the world of writing and content formation, Online keyword research must be a term you must be becoming familiar with. If you wish to get an active rating and ranking on google you must write blogs according to the SEO Guidelines and adhere to keywords that stick to increasing the visibility of your work online.

Using a keyword researcher can help you attract the right kind of audience and help in attracting the right kind of target audience that helps in boosting the visibility and rating of your website, but before let’s try and understand why you need to research keywords.

Why do you need Keyword Research?

Even though blogging has been in the marketing trend since the early 2000’s but with the latest advancements in technology it’s a completely new game these days. Online behavior is evolving everyday and changing with the speed of light these days. Being up to date with the latest advancements is the need of the hour for every blogger.

To put it simply, Keywords are the words that anybody types into the search engine and the respective information is received later. If you wish to get a higher ranking on google, keyword research must be your key step.

The goal of keyword research is to determine what your target audience is searching for online and what it will take to rank for those keywords in search engines.Keyword research is important because it can reveal important information that can help your business grow online. Keyword research can tell you what terms people are actively searching for, as well as the competitiveness of those terms, and can help guide your content marketing strategy to increase organic search visibility, rankings, and traffic.

Top 5 Tools for Keyword Research

There are various options available on the wide world of internet on how can you successfully conduct a keyword research, In order to attract the target audience to your website the basic step is to identify what your potential audience is looking for at the search engine,

You need to find and place the article or the blog around the keyword that has been trending on the web. Here I have listed the top 5 most popularly used tools by any content developer or creator in order to find the most appropriate keyword. 

1. Soovle

   

   Soovle is your go to tool if you wish to get ideas from google, Youtube, Bling,  Yahoo, Amazon, Quora and more. It helps you identify the trending keywords available on such various domains in just a click.

   Key Features:

   • Enabling you to fine-tune your content for each one individually.
   • You can either save the suggestions for later or download them in a .CSV file.
   • It gives you a list of popular internet keywords in alphabetical order. Each keyword is accompanied by an icon showing the platform where it performs well.

2. Jaaxy

   

   Jaaxy is one of the most easy to use and straight forward tools available out there on the web, it provides you with various keywords suggestions in just a click, Including some keywords that may not be provided by some of the other tools listed on the web.

   Jaaxy is one of the best free SEO keyword research tools for affiliate marketers.

   Key Features:

   • Shows you good affiliate programs to join based on what you’re searching for
   • Keep tabs on specific words and find out how well they’re doing using the SiteRank analysis tool that comes with the system.
   • Results are exportable in CSV format.

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1. Google Search Console

   

   The Google Search Console is not your average keyword research tool. However, it does have a feature that makes finding great keywords a breeze. What is the feature?

   The Performance Evaluation. This report lists the pages on your site that receive the most Google clicks.
   Key Features:

   • Gather information from Google Search about commonly used keywords.
   • Shows trends on YouTube and Google since 2004.
   • Shares data on the popularity of content on YouTube and Google.
   • Identifies keywords that your competitors are ranking for.

2. Ahrefs Keywords Explore

   

   Another all-in-one SEO toolkit, Ahrefs, includes a Keyword Explorer that provides incredibly detailed keyword information.

   It provides more than keyword suggestions by utilizing data from ten different search engines; it also provides information about search volume, ranking difficulty, and keyword movement.
   
   Key Features:

   • Free tool can be used for many different SEO tasks.
   • Includes keyword research for non-search engines (YouTube, Amazon, Bing)

3. Moz Keyword Explorer

   

   Moz is one of the most important players in the world of SEO tools. As a result, it’s not surprising that it includes a keyword research tool. Moz Keyword Explorer has comprehensive analysis tools, robust keyword suggestions, and predictive metrics in both a paid and free version (limited to 10 queries per month).
   
   Key Features:

   • Moz presents data in a user-friendly way, making it easier to understand than many other tools.
   • The “Priority” score helps you quickly identify valuable keywords
   • There’s a wide range of free tools available.

Benefits of using Keyword Research Tool

Keyword Researcher is the key step for any researcher and content developer, not only it helps in attracting the right kind of traffic but also helps in improving the SEO rating of your website.

In any industry, using the right tools is a great way to boost productivity and results. Most businesses use Search Engine Optimisation (SEO) as a strategic tool to rise to the top of search engine results pages. While the SEO industry has some of the brightest minds in the industry for working around updates and algorithms, we, too, require tools to help us get the best results for our clients. Some of the major benefits offered by using a keyword researcher tools are- 

• Recognizing Search Intent

  The term user intent and search intent are two interchangeable terms. It basically means trying to understand what the target audience is searching for. If you fully do not understand the search intent of the audience you may lack the top rating on google so understanding the search intent is the key for any writer or content developer. 

• Increased Sales

  Understanding the user intent will help you gain the top ratings and help you boost your sales. Getting a top listing on google will help you increase your overall targets and leads to increase in sales.

  You also run public relations campaigns, social media ads, PPC campaigns, and email marketing. These are very effective at driving referral traffic to your landing page. Even though it is not on page one, it is well optimized for conversions and organic search. So you get three conversions per month.

• Better utilization of time

  You now understand how keyword research can help your company’s sales. If you’re too busy to do it all yourself, delegate keyword gap analysis and content planning to Topcontent.

  Because you understand the tangible impact it will have on your revenue, you can research and schedule content creation for 6 months of high-intent, commercial pages. You have faith in the data. Continue to track the most important SEO KPIs and improve your results based on data.

• Helps in staying Competitive

  Part of staying on the top of the game is competing with the competitors With keyword research. Keyword research tools can assist you in conducting an effective competitive analysis, ensuring that you’re using the right keywords at the right time.

• Increase brand awareness in your country.

  The final advantage of keyword research is increased brand awareness. However, it is not the least important. Take advantage of the keyword data. The long-term result is a significant increase in your organic presence. Over time, you’ll start growing your brand awareness in your country. You will see more people searching for your brand in search engines like Google and Bing.

• Keyword Research Tools Aid in Planning.

  One of the most important aspects of your digital marketing strategy is content planning, and keywords are usually at the center of your topic selection. These programmes are a great resource for brainstorming blog and content ideas because they are constantly aware of what is being searched for in your industry and have a list of the most relevant keywords at the time.

Also Read | Boosting Your Email Marketing Conversion Rate

Summing Up

Hopefully, you now understand how to conduct keyword research for SEO and PPC.

If you want to drive traffic to your website, you must conduct extensive keyword research. In addition to the methods and tips outlined in this post, there are numerous others to try. As you gain experience with keyword research, you may want to experiment with some new techniques.