Quick Summary

Social media marketing entails effectively reaching a larger audience and communicating with customers through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Social media marketing is essential for any small business marketing strategy and necessitates a well-thought-out strategy. Your customers expect engaging content as well as the ability to interact with you via direct messaging and comments.

Social Media Trends are another branch in the domain of social media marketing. Neglecting your social media content gives competitors the opportunity… to siphon off YOUR engagement!

The truth is that you MUST be posting engagement-provoking social media content. Because if you don’t give your customers what they want, your competitors will.

Introduction

Today can we even imagine a life without Social Media? Maybe not. Social Media Trends change as fast as films change every Friday. Thus any marketer who wishes to stay at the top of their game must be well aware of these changing social media trends.

20 Popular Trends to look out for in 2024

The trends in the social media world are yet to change again in the coming 2024, thus for making and increasing your business profits be ready for these below listed trends that are all set to rise in the coming year and make your social media strategy by keeping these trends in mind.

1. “Edutainment” content will reign supreme.

   Edutainment is no longer only a kids game. Companies are now investing in more and more creating valuable, informative content that keeps the readers gripped to the content.

   Last year, fintech brands saw tremendous success in creating thoughtful, save-worthy content. Turn to Chime’s TikTok account to see what we mean. Their content strikes a balance between relatable financial woes and seriously helpful money management advice.

2. AI Redefining Authenticity

   

   AI is forcing brands to redefine their authenticity. When generative AI entered the mainstream in 2022, it caused a seismic shift, eliciting a wide range of emotions normally reserved for fellow humans.

   According to an analysis of over 15,500 news articles and blogs we conducted, interest in learning about AI increased by 550% between 2022 and 2023. And social marketers have jumped on board.

3. Product Placement by Influencers

   

   POV: You are watching a video of your favorite influencer applying lip gloss while discussing everything except the lip gloss. If you go to the comments section, you’ll probably see people asking for the brand of lip gloss.

   That is the strength of product placement. While it is not a novel idea, it is a subtle way to highlight a product and leave audiences intrigued rather than fatigued when it comes to purchasing.

4. BeReal will be a watershed moment for brands.

   

   BeReal was one of 2022’s hottest social media trends. The new kid on the block delighted users while perplexing marketers.

   While many people will try to figure out how to market their brand on the network, you should take advantage of this opportunity to zoom out. Understanding why vertical networks, closed communities, and apps like BeReal are flourishing while consumer social media fatigue rises is critical to developing your strategy.

   In the coming months, a lot could happen. BeReal could, for all we know, introduce advertising features for brands. What matters most is determining what authenticity looks like for your brand and leaning in.

5. Core Nostalgia

   

   It seemed like there was a core for everything in 2024, from cottage core to millennial core.  But what exactly is a “core”?

   Mashable defines it as a term used to “describe shared ideas of culture, genres, or aesthetics, and groups them all into one set category.”

   We predict that brands will jump on the nostalgia trend in 2024, thanks to Gen Z’s resurgence of 90s and Y2K fashion.

6. Less Linear Storytelling

   

   One growing trend is the idea of telling a story halfway through rather than at the beginning.

   It’s the ultimate hook, whether it’s decoding a trending topic or sharing a sound bite that will make viewers stop in their tracks.

7. The social ROI engine is powered by entertainment.

   

   We understand before you stop reading. The word “entertainment” can be intimidating, particularly if you work in a “serious” organization (let alone a regulated industry). Can you even link entertainment to something measurable, such as ROI?

   Consumers, on the other hand, are saying it loud and clear. The top reason people use social media after keeping in touch with family and friends is to be entertained and mentally unwind.

8. Resonant Content

   

   Social Media Content Creation Trends In the fast-paced world of social media, it is critical to create content that stands out and resonates with your audience. It is the lifeblood of any successful social media strategy. The content landscape is changing dramatically in 2024, with new trends and formats taking center stage.

   The Social Media Influencer Marketing now will be using content that is easily resonant with the target customers in order to help in increasing the views and SEO ratings.

9. Longer videos will make a significant comeback.

   

   As we’re still reeling from the effects of the short-form video takeover, it feels strange to say this, but longer videos are about to become popular again.

   The major platforms’ maximum video lengths continue to rise. Instagram Reels can now be up to 15 minutes long, and TikTok is reportedly testing the same length. In addition, X (Twitter) launched a premium subscription that allows paid users to upload videos up to two hours long. So be ready for all those dance moves you have been hiding!

10. Shoppable Posts: Incorporating Shopping Effortlessly

    

    The concept of shoppable posts is changing the face of e-commerce. Brands will seamlessly integrate shopping into their social media content in 2024, allowing users to explore products and make purchases without leaving the platform.

    Create engaging, shoppable posts that engage your audience and drive conversions. Visually appealing posts that not only showcase your products but also make shopping easy.

11. YouTube is alive and kicking

    Although it may sound like a lie, YouTube still manages to have the highest visit duration and almost the lowest bounce rates. Although short videos are in the trend, the world’s second most visited website Youtube still manages to be the king.

    YouTube has numerous advantages, It enables businesses to plan a long-term video strategy.  You can create evergreen search-based content. This means that instead of relying on individual algorithms to place your content in front of a viewer, which is commonly referred to as FYP or “For You Page,” you can use Google to drive traffic.

12. The growth of social commerce still commences

    

    One of the social media trends that has been on our radar for a long time is social commerce. Both brands and social media platforms have worked hard to figure out how to convert social media networks into sales platforms.

    Long before the COVID-19 pandemic, social media had a significant impact on consumer purchasing habits. In 2018, 30% of consumers said they would buy something on Pinterest, Instagram, Twitter, or Snapchat.

13. Gen Z is shopping all from those instagram brands

    

    Gen Z is a mobile-first generation, and Instagram is their primary source of information. According to a recent report by digital and creative agency Composed, 60% of US Gen Z shoppers use the platform to discover new brands and products.

    73% of Gen-Z shoppers in the United States want brands and retailers to connect with them on Instagram about new products and promotions.

14. LinkedIn and the Ascension of the Content Creator

    

    LinkedIn is another social platform that is proving to be a goldmine for those in the know.

    LinkedIn, which was once thought to be nothing more than a digital resume repository or a network for stuffy professionals, has undergone a remarkable transformation. It has grown into a thriving hub for content creation and personal branding, embracing the rise of creators in the digital landscape.

15. Crisis Management on Social Media

    

    Steering a brand on social media, like navigating a ship, is fraught with danger. A poorly timed tweet, a tone-deaf advertisement, or an insensitive comment can quickly become a full-fledged social media crisis.

    Brands require a solid crisis management strategy to stay afloat in these turbulent situations.  This can range from prompt and heartfelt apologies to extensive damage control plans.

16. Social media ads that are hyper-targeted

    

    While social media advertising can be challenging, it can still play a significant role in your clients’ online sales success.Online consumers had purchased a product after seeing it advertised on social media, and the most recent research shows that 84% of consumers purchased a product after watching a marketing video.

17. TikTok’s Ascension

    

    TikTok was founded in 2016 but was initially limited to China (under the name Douyin), only entering the global market in August of 2018.

    Since then, TikTok has skyrocketed to the top, with over two billion downloads and over one billion videos watched every day, making it one of the most popular apps in terms of usage time. You simply cannot ignore this app if you want to gain a foothold in the minds of the younger generation.

18. Using social SEO will be beneficial.

    

    You may have assumed that SEO was only for search engines. After all, SEO stands for Search Engine Optimisation, so how can it possibly apply to social media platforms? The times have changed, and SEO must now be considered as part of your social media strategy.

    The continued popularity of TikTok is driving this trend. Not only have users flocked to the popular video-sharing app like bees to honey in recent years, but TikTok has become so ubiquitous that many members of Generation Z use it as a search engine.

19. Instagram threads are not going away.

    

    Instagram threads are the new thing that the GenZ are eyeing on, This number has now surpassed 150 million users, with 23.6 million daily active users.

    Threads, developed by the Instagram team as a direct competitor to X (formerly Twitter), improves your experience of sharing texts and participating in public discussions. So it is said.

20. Using Employees as Influencers

    

    It makes a difference to use employees as influencers. Sure, influencer marketing is fantastic, but have you considered using your own employees as influencers? This could be fantastic as well as cost effective. Should you compensate them for this? I’m not sure, but it’s definitely something to discuss with them.

    Consider this: your employees are your brand’s biggest supporters. You wouldn’t have to brief them on anything because they know your brand inside and out. Furthermore, they are aware of what and how you post on social media. Isn’t this incredible?

Also Read | Does Search Engines Penalize AI Created Content

Final Words

If you wish to be a successful marketer in the field and at the top of your game you have to keep up with the changing trends in the market. 2024 is all about a pool of opportunities for the marketers, thus being updated with these social media trends will help you create effective social media strategies and attract the right kind of customers.