Introduction

Brands or individuals looking to leverage the power of video marketing should note that no other platform on the internet is as powerful as YouTube. Statistics suggest it ranks second among the most visited websites on the web, with more than 2.5 million users. The first rank holder is Google.

In the present time, a substantial chunk of people are watching more online videos than ever before. New-age consumers are clocking more than 19 hours of youtube average watch time every week. A few years back, the number was just around 8 hours per week.

With this increasing interest from consumers, it’s no surprise that companies are investing more in video advertising. The best part is, one doesn’t need to invest thousands of dollars to make YouTube advertising successful. It largely depends on creating a good channel and putting out quality content that people can relate to. This will certainly help in gaining the attention of viewers and driving customer acquisition and retention via YouTube.

What is YouTube Marketing?

Latest analytics clearly show that consumers and markets love watching videos. Videos happen to be the most preferred format for learning about a service or product. YouTube marketing comes with a series of benefits for businesses as well as individuals. Below are some reasons to invest in YouTube marketing:

1. Connecting with a Large Audience

• YouTube has an exceptionally large and active user base. Therefore, putting out quality content on the platform can help generate massive traffic and exposure at the same time. Brands can also leverage influential creators to further grow their reach.
• Additionally, there is a close connection between social media and SEO. A strong YouTube presence can boost customer reach beyond the platform.
• Another notable aspect is that YouTube allows connection with international audiences. This platform is accessible in more than 100 countries in 80 different languages. Features like auto-translated captions make it easier to create content for a global audience.

Also Read | The Ideal YouTube Average Watch Time and Tips To Increase Watch Time on YouTube

2. Maximize Brand Awareness

• There is no denying the fact that YouTube is an excellent platform for generating brand awareness. According to Google, more than 90% of people around the globe use YouTube to connect with products and emerging brands.
• Uploading videos like product reviews, and how-to guides, is beneficial in spreading the word about a business. Businesses also leverage influencer marketing and video advertisements to further boost brand awareness. Visual branding and voice consistency are major factors in driving trust in a company.

3. Better Search Visibility

YouTube is a large search engine that helps boost visibility on Google. A significant number of search engine result pages now feature videos, most of them coming from YouTube. As a result, enhancing YouTube SEO can provide prominent visibility in Google.

4. Driving Traffic and Sales

• YouTube marketing has a substantial impact on driving traffic to a website and boosting sales. More than 80% of professional marketers believe that videos have a direct impact on business sales.
• YouTube offers inherent shopping features like end screens, cards, channel stores, and more. Marketers use these tools to increase social media sales and drive revenue.

5. Additional Revenue

• YouTube is great for boosting an existing marketing strategy, but it can also become an additional revenue stream for a business.
• YouTube channels that comply with YouTube Partner Program eligibility criteria are entitled to earn revenue depending on engagement and the number of views.

6. Lead Generation

• YouTube is a great tool for generating quality leads. It offers features like lead form ads, where one can share online courses and webinar promos to encourage customer sign-ups.
• Marketers can also include links to landing pages and lead magnets in video descriptions. Sharing videos on other platforms like websites or social media can further increase exposure.

7. Building Credibility and Trust

• YouTube is among the most trusted social media platforms for searching and purchasing different products and services. Brands looking to build credibility around their organization can find no better place than YouTube.
• Companies always have the scope to maximize their brand by showcasing how a product solves a problem. Putting out videos on brand storytelling, live demos, product reviews, and testimonials can be beneficial. Also, partnering with influencers in specific domains can help build trust among the target audience.

Also Read | Why is email marketing important to a Digital Marketing company?

Tips for Making the Most of YouTube Marketing to Boost Business Growth

1. Defining a Place in the YouTube Landscape

• YouTube currently hosts over 50 million channels covering virtually every possible topic. Considering the vast number of channels, there is no limit to possible topics. Therefore, it is important to begin a YouTube marketing strategy by figuring out the best place on the platform. The steps include:
  • Determining the kind of videos the channel will put out
  • Finding the right target audience
  • Evaluating competitors and learning from their approaches
• It’s crucial to find a niche on YouTube. Targeting broad topics like beauty and fashion may make it difficult to compete against established channels. Hence, it’s best to target niche topics that can easily attract an audience.

2. Understanding the Type of Videos the Audience Likes

• It’s not enough to know who the target audience is; one must also understand the type of videos they prefer. Here are some common video formats on YouTube:
  • Reviews
  • Challenge videos
  • Tutorials
  • Product demos
  • Ask me anything
  • Listicles
  • Unboxing
  • Behind the scenes
• The type of video a brand creates largely depends on the business. However, it’s always important to put oneself in the shoes of the target audience.

3. Creating a Channel Layout and Organizing Content

On YouTube, channel layout plays an important role in attracting viewers. The best approach is to match the color scheme and layout with the company’s website. The videos should be relevant and provide value to the target audience. Consistent content creation is vital to keep the channel active and enhance its presence.

4. Leverage YouTube SEO

Appropriate use of descriptions, captions, and tags is crucial for optimizing YouTube SEO. This helps in attracting customers. Also, driving comments, likes, and subscriptions is necessary to make a channel sustainable on this competitive platform. The higher the engagement, the greater the audience reach of youtube marketing strategy.

5. Promoting the YouTube Channel

YouTube is an excellent platform for promoting content to users through recommendations. Brands must promote as much as possible to get the best out of their channel. Effective ways to promote a YouTube channel include:

• • Influencer marketing
  • Cross-promotion with social media
  • Community development

Conclusion

Overall, video marketing on YouTube allows brands to reach a larger audience, maximize engagement, build brand awareness, and achieve measurable results. By integrating the right strategies, brands can use YouTube as a platform to fulfill their marketing goals and grow their business. An effective marketing strategy must include high-quality, engaging content. Implementing effective marketing techniques is crucial for promoting videos and tracking performance through YouTube analytics.

By understanding audience demographics and engagement metrics, marketers can optimize  youtube marketing strategy and measure effectiveness. To successfully run a YouTube channel, one must be consistent, creative, and data-driven in their marketing campaigns. Digital marketing tools like ManagePlus facilitate seamless integration with YouTube for running and managing marketing campaigns. Through this platform, marketers gain access to vital analytics and campaign performance for faster decision-making.